Thursday, September 13, 2012

Logos Pathos and Ethos Oh My!


How to develop ethos
  • Demonstrate ones knowledge and qualifications
  • Establish a common ground with your audience             ( shared values and experiences)
  • Acknowledge the opposing views (counterargument) and refute them with your own points

How to develop pathos
  • Create images 
  • Include sensory details in order for audience to imagine situation
  • Include anecdotes in order for audience to connect to event to evoke sympathy
  • Passionate  delivery and an overall emotion and sympathies of the speech or writing as determined by the audience. The pathos of a speech or writing is only ultimately determined by the hearers.
How to develop logos
    1. Include facts, statistic and evidence
    2. acknowledge counterargument but then refute the validity of that argument

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